The growing enlightenment on the
twin factors of rising carbon emissions and environmental degradation and their
negative effects on the environment have led to more and more efforts dedicated
towards seeking environmental-friendly manners of carrying out virtually all
activities, ranging from production to waste disposal, and from to tourism to
travel.
Several celebrities are
eco-friendly advocates, and have sought to use their considerable influence to
push for more environmental-friendly manners of doing things. Among them are
Jessica Alba, whose site, the Honest
Company offers natural body products and diapers and Reese Witherspoon’s
lifestyle brand called Draper James.
Gwyneth Paltrow is a supporter of
the burgeoning eco-friendly movement, majorly through her website and company, Goop. Beyond offering advice on
eco-friendly manners of living, the company offers a wide range of products
designed to promote eco-friendliness. Through Goop, which was founded in 2008, Paltrow demonstrates her affection
for environmental preservation. Some of the products offered on Goop are:
Goop by Juice Beauty: This is a makeup and skincare line
launched in partnership with Juice Beauty in 2016, influenced by the popularity
of a Goop article in 2015 about
beauty products without formaldehyde and endocrine disruptors. The brand's
products are made from certified organic ingredients and are considered to be
vegan.
Goop Label: Paltrow is known for using her platform
to educate and spread the idea of sustainability in the beauty and fashion
industries. Goop Label is a fashion
line launched in September 2016. This fashion line uses more of natural dyes,
and less polyester and other synthetic, plastic-made products known to contribute
to water pollution and harm aquatic life. The company produces less synthetic fabrics
like nylon and acrylic.
Goop Wellness: This branch of Goop focuses on selling gluten-free vitamins and other supplements.
In addition, she endorses taking a keto diet on a constant basis. The high-fat,
ultra-low-carb diet has gotten a boost by being endorsed by several famous
faces.
GoopGenes All-In-One Nourishing Face Cream and Eye Cream: This facial cream is made with plant-based
extracts and more natural oils with fewer chemicals.
In addition, the Goop bulletin and periodic newsletters
on the site constantly shares information about recipes, fashion, detox,
tourism and meditation techniques that resonate with environmental
friendliness. A particular post in 2010 emphasized a “meat-free day” which was
intended to cultivate love for the environment similar to love for oneself.
Furthermore, Wellness Summits are
held by Goop. The first wellness
summit took place in 2017, with 8
more taking place between its inception to date. The aim of these summits is to
broaden enlightenment on environmental protection and increase usage of more
natural beauty products.
